Business Meeting

𝗧𝗛𝗘 𝗕𝗨𝗥𝗥𝗜𝗦 𝗔𝗗𝗩𝗜𝗦𝗢𝗥𝗬 𝗚𝗥𝗢𝗨𝗣,𝗟𝗟𝗖
𝒲𝑒𝓁𝒸𝑜𝓂𝑒𝓈     𝒴𝑜𝓊!

"𝑾𝒉𝒆𝒓𝒆 𝑹𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑𝒔 𝑴𝒂𝒕𝒕𝒆𝒓!"


 
Credit Card Purchase

𝐁𝐄𝐓𝐓𝐄𝐑-𝐁𝐔𝐈𝐋𝐓 𝐏𝐀𝐘𝐌𝐄𝐍𝐓𝐒
by BAG


 
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True Cash Discounting

Generating Reinvestment Revenue

𝐌𝐨𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐂-𝐋𝐞𝐯𝐞𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐫𝐢𝐜𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐧𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬. 𝐓𝐡𝐞𝐧 𝐰𝐡𝐲 𝐝𝐨 𝐬𝐨 𝐦𝐚𝐧𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐞𝐚𝐭 𝐭𝐡𝐞 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐜𝐫𝐞𝐝𝐢𝐭 𝐜𝐚𝐫𝐝 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠 𝐟𝐞𝐞𝐬? 𝐆𝐫𝐞𝐚𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐲 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐚𝐫𝐝 𝐛𝐫𝐚𝐧𝐝𝐬. 𝐅𝐨𝐫 𝐲𝐞𝐚𝐫𝐬 𝐭𝐡𝐞𝐲 𝐡𝐢𝐝 𝐛𝐞𝐡𝐢𝐧𝐝 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐩𝐞𝐧𝐝 𝐦𝐨𝐫𝐞 𝐰𝐢𝐭𝐡 𝐜𝐚𝐫𝐝𝐬 𝐨𝐟𝐟𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐚𝐧𝐲 𝐟𝐞𝐞𝐬. 𝐎𝐧𝐜𝐞 𝐭𝐡𝐞 𝐦𝐚𝐬𝐬𝐞𝐬 𝐰𝐞𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐜𝐚𝐫𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐧 𝐜𝐨𝐧𝐬𝐮𝐦𝐚𝐛𝐥𝐞𝐬, 𝐭𝐡𝐞𝐲 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞.


𝐎𝐧𝐜𝐞 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐝𝐞𝐛𝐢𝐭 𝐜𝐚𝐫𝐝𝐬 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐭𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐡𝐚𝐝 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐰𝐞 𝐬𝐞𝐞 𝐭𝐨𝐝𝐚𝐲. 𝐓𝐡𝐚𝐭'𝐬; "𝐲𝐨𝐮 𝐦𝐮𝐬𝐭 𝐚𝐜𝐜𝐞𝐩𝐭 𝐜𝐚𝐫𝐝 𝐟𝐨𝐫 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬 𝐨𝐫 𝐛𝐞 𝐥𝐞𝐟𝐭 𝐛𝐞𝐡𝐢𝐧𝐝" 𝐚𝐧𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐰𝐚𝐲, 𝐲𝐨𝐮 𝐦𝐮𝐬𝐭 𝐧𝐨𝐭 𝐬𝐮𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐨𝐮𝐫 𝐟𝐞𝐞𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐜𝐚𝐫𝐝𝐡𝐨𝐥𝐝𝐞𝐫𝐬.


𝐓𝐡𝐚𝐭 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐫𝐞𝐩𝐥𝐚𝐜𝐞𝐝 𝐛𝐲 𝐟𝐞𝐝𝐞𝐫𝐚𝐥 𝐥𝐚𝐰 𝐚𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐭𝐨 𝐜𝐡𝐚𝐫𝐠𝐞 𝐭𝐡𝐞 𝐜𝐚𝐫𝐝𝐡𝐨𝐥𝐝𝐞𝐫 𝐭𝐡𝐞 𝐟𝐞𝐞𝐬. 𝐈𝐧 𝟐𝟎𝟏𝟏, 𝐭𝐡𝐞 "𝐅𝐫𝐚𝐧𝐤-𝐃𝐨𝐝𝐝 𝐀𝐜𝐭" 𝐰𝐚𝐬 𝐩𝐚𝐬𝐬𝐞𝐝 𝐢𝐧𝐭𝐨 𝐋𝐚𝐰. 𝐈𝐧𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐥𝐚𝐰 𝐢𝐬 𝐚𝐧 𝐚𝐦𝐞𝐧𝐝𝐦𝐞𝐧𝐭 𝐜𝐚𝐥𝐥𝐞𝐝 𝐭𝐡𝐞 𝐃𝐮𝐫𝐛𝐢𝐧 𝐀𝐦𝐞𝐧𝐝𝐦𝐞𝐧𝐭. 𝐀𝐥𝐭𝐡𝐨𝐮𝐠𝐡 𝐭𝐡𝐢𝐬 𝐰𝐚𝐬 𝐧𝐞𝐯𝐞𝐫 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐢𝐭 𝐝𝐢𝐝 𝐡𝐨𝐰𝐞𝐯𝐞𝐫 𝐨𝐩𝐞𝐧 𝐮𝐩 𝐚 𝐧𝐞𝐰 𝐚𝐧𝐝 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐨𝐩𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬; 𝐂𝐚𝐬𝐡 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠. 𝐈𝐧 𝐭𝐡𝐞 𝐀𝐦𝐞𝐧𝐝𝐦𝐞𝐧𝐭 𝐢𝐭 𝐬𝐚𝐲𝐬 𝐭𝐡𝐚𝐭 𝐀𝐋𝐋 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐨 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞𝐢𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚 𝐜𝐚𝐬𝐡 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐫𝐞𝐩𝐫𝐢𝐬𝐚𝐥 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐚𝐫𝐝 𝐛𝐫𝐚𝐧𝐝𝐬 𝐨𝐫 𝐛𝐚𝐧𝐤𝐬 (𝐈 𝐜𝐚𝐧 𝐬𝐞𝐧𝐝 𝐚 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐚𝐦𝐞𝐧𝐝𝐦𝐞𝐧𝐭 𝐮𝐩𝐨𝐧 𝐫𝐞𝐪𝐮𝐞𝐬𝐭). 𝐖𝐡𝐨𝐨-𝐡𝐨𝐨!!!, 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐫𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐦𝐚𝐥𝐥 𝐚𝐧𝐝 𝐦𝐞𝐝𝐢𝐮𝐦 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞𝐥𝐲 𝐢𝐦𝐩𝐚𝐜𝐭 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞𝐬 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐚𝐧𝐝 𝐢𝐧 𝐚 𝐛𝐢𝐠 𝐰𝐚𝐲. 𝐓𝐨 𝐤𝐞𝐞𝐩 𝐟𝐫𝐨𝐦 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐫𝐨𝐨𝐦 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐜𝐚𝐫𝐝 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐨 𝐜𝐨𝐦𝐩𝐥𝐚𝐢𝐧, 𝐰𝐞 𝐟𝐨𝐥𝐥𝐨𝐰 𝐭𝐡𝐞 𝐥𝐞𝐭𝐭𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐥𝐚𝐰 𝐚𝐧𝐝 𝐡𝐚𝐯𝐞 𝐩𝐮𝐭 𝐢𝐧𝐭𝐨 𝐩𝐥𝐚𝐜𝐞 𝐬𝐚𝐟𝐞𝐠𝐮𝐚𝐫𝐝𝐬 𝐭𝐨 𝐞𝐧𝐬𝐮𝐫𝐞 𝐞𝐯𝐞𝐫𝐲 𝐜𝐥𝐢𝐞𝐧𝐭 𝐢𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡𝐢𝐧 𝐭𝐡𝐞 𝐥𝐚𝐰. 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐩𝐥𝐚𝐲𝐬 𝐚 𝐡𝐮𝐠𝐞 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬. 𝐒𝐨𝐦𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐚𝐫𝐞 𝐯𝐞𝐫𝐲 𝐛𝐚𝐬𝐢𝐜 𝐢𝐧 𝐧𝐚𝐭𝐮𝐫𝐞 𝐚𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐟𝐨𝐫 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬. 𝐖𝐡𝐢𝐥𝐞 𝐭𝐡𝐞 𝐦𝐨𝐫𝐞 𝐬𝐨𝐩𝐡𝐢𝐬𝐭𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐞𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐞𝐬 𝐭𝐡𝐞𝐬𝐞 𝐜𝐨𝐧𝐟𝐫𝐨𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐬. 𝐖𝐞 𝐜𝐡𝐨𝐨𝐬𝐞 𝐭𝐡𝐞 𝐥𝐚𝐭𝐭𝐞𝐫!

Audio
 
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Encryptions

Not All Are Equal

In the payments industry there are good credit card processors, Gateways and card readers and there are not so good when security of cardholder data is discussed. 

I will only discuss the two best choices. The rest should never be considered unless you don't mind losing your business and a ton of assets.


  • #1 is PCI-Validated P2PE (Point-to-Point Encryption) with Tokenization. This encryption had to be put through rigorous test and situations by the PCI Security Council to get this label. It means that if any data is stolen inside the technology, the provider, not the merchant, is 100% liable for all financial damages.

  • #2 is labeled P2PE with Tokenization. This is a very secure and dependable way to secure card data. In 99.9999999% of the cases, it is impossible to steal card data from it. This label has either not went through the PCI test or couldn't pass it (it is the first reason 90% of the time).

We will not setup our clients on any other encryption methods. Today, these are about 50% of the providers in the market. Be attentive of wording and pricing schemes. This should not be any extra cost and some force you to elect it. Salespeople default to not add it, they make more money on commissions. We use P2PE with Tokenization as our default.

 

Customer Support

Seamless Workflow

Just like technology, customer support should have redundancies. Our customer support will always have a 2-layered approach. 

  • Level-1 Support will be our certified experts. These people are qualified to help "end-to-end".

  • Level-2 Support are not certified in everything but can help with accounts and visuals on transactions.

All U.S. businesses deserve U.S. customer service.

Customer Service
 
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Omni-Channel Gateway

"One Account for All Forms of Business"

An Omni-Channel Gateway allows businesses to be underwritten one time for multiple ways to conduct commerce. They are...

  • Retail (Restaurant)

  • B2B- Level 2 and Level 3 data

  • Medical- Medical, Dentist, and Veterinarian

  • Mobile- Touchless Payments, Pay-at-Table, Food Trucks, Trades Industry, etc...

  • E-commerce- Hosted Payment Page and Shopping Carts

  • Invoicing- email and SMS with payment page attached

  • ACH/e-Checks

All payment methods can be connected to True Cash Discounting allowing businesses to keep their entire gross profit at point of sale.

Audio
 
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Merchant Fees

17-years Experience in 5 Minutes

Let's talk about the way fees are invoiced to the merchant. 

  • Interchange

  • Assessments

  • Mark-up

Modern pricing schemes to be aware of.

  • Padding

  • "Junk Fees"

 
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Contact Us

Use Link Below to Use Our Google Form

Email: info@burrisadvisory.com

Phone: 828.542.1699

𝑵𝑶 𝑯𝑰𝑮𝑯-𝑷𝑹𝑬𝑺𝑺𝑼𝑹𝑬 𝑺𝑨𝑳𝑬𝑺..., 𝑾𝑬 𝑨𝑹𝑬 𝑪𝑶𝑵𝑺𝑼𝑳𝑻𝑨𝑵𝑻𝑺!